How to Build an Email List for Your Beauty Brand

How to Build an Email List for Your Beauty Brand

The default playbook for beauty brand email list building looks like this: visitor lands on your site, a popup fires within three seconds offering 10% off, the visitor either hands over their email for a discount or closes the popup and forgets you exist.

This is how most Shopify beauty brands build their list. It's also why most Shopify beauty brands have email lists full of discount-conditioned buyers who never purchase at full price.

There's a better way. Several, actually.

The Discount Popup Problem

Before we talk about what works, let's be specific about why the "10% off for your email" approach fails for beauty brands in particular.