Hiring Guide for Growing DTC Beauty Brands

Hiring Guide for Growing DTC Beauty Brands

Every beauty founder hits the same wall. You're doing everything yourself. Formulating, packing orders, answering DMs, running ads, negotiating with your 3PL, posting content, and somehow also trying to think strategically about the business.

Then someone tells you to "hire." Great advice. Hire whom? For what? With what budget?

The hiring decisions you make between $500K and $5M in revenue will determine whether your brand scales or stalls. Hire the wrong role too early and you burn cash on a position that doesn't move the needle. Wait too long on the right role and you burn out, drop balls, and lose customers.

This guide is built for beauty founders making those decisions right now.

Stage 1: $0-500K Revenue (The Solo and Co-Founder Phase)

At this stage, you are the team. Maybe you have a co-founder. You're doing everything, and that's fine. The goal isn't to hire. The goal is to figure out what's working before you pay someone to do more of it.