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Shopify Plus Upgrade Checklist for Beauty Brands

Madison Colaw · 2026-04-09

Shopify Plus Upgrade Checklist for Beauty Brands

Upgrading to Shopify Plus is one of the best moves a growing beauty brand can make. But the upgrade itself is where things get messy if you don't plan.

This checklist walks through every step, from pre-upgrade audit to post-launch validation. It's built specifically for beauty and skincare brands, because your tech stack, your checkout needs, and your customer experience are different from a t-shirt company's.

Print this out. Share it with your agency. Check off each item before you flip the switch.

Phase 1: Pre-Upgrade Audit

Before you touch anything, you need a clear picture of what you're working with.

Store and Theme Assessment

Revenue and Traffic Baseline