What Is TryNow? The Try Before You Buy Platform for Shopify Plus
What Is TryNow? The Try Before You Buy Platform for Shopify Plus
If you've searched "TryNow" or "TryNow AI," you probably heard a brand mention it, saw it at checkout, or noticed a competitor offering try-before-you-buy on their site. Here's what TryNow actually is and why it matters.
TryNow in 30 Seconds
TryNow is a try-before-you-buy platform built for Shopify Plus merchants. Shoppers place an order, pay $0 upfront, try the products at home for a set trial period (typically 7 to 21 days), and only pay for what they keep. Everything else gets returned, no questions asked.
The company has raised $24M in venture funding. TryNow is Shopify's design and launch partner for their native TBYB APIs, and TryNow merchants have processed close to $1B in gross merchandise volume through the platform.
How TryNow Works
The mechanics are straightforward.
For Shoppers
A customer visits a Shopify store that uses TryNow. They add products to their cart, check out for $0, and receive the items at home. They try everything during the trial window. At the end, they pay for what they want to keep and send back the rest with a prepaid label.
No credit card charge until they decide. No deposit. No catch.
For Merchants
TryNow integrates directly into Shopify Plus checkout. Merchants control which products are eligible, set trial lengths, and define cart limits. The platform handles authorization, trial tracking, payment capture, and returns.
It sits inside the existing Shopify infrastructure. No separate storefront. No redirect to a third-party site. The shopper experience stays on-brand from start to finish.