How DOLAN Stands Out in a Competitive Medical Scrubs Market with Try Before You Buy

"We're thrilled to offer this service to our customers. At the heart of our brand is a commitment to providing the world’s best-fitting scrubs for healthcare professionals, and TryNow perfectly aligns with that mission. By allowing our customers to try multiple sizes, we’re enhancing their experience and reinforcing our dedication to their satisfaction. The immediate adoption of TryNow has been incredible, and we've already seen a significant boost in average order value (AOV)." — Jodie Dolan, Founder of DOLAN Medical Scrubs

About

DOLAN makes premium medical scrubs using sustainable materials and ergonomic design. The company focuses on fit, quality, size inclusivity, and customer satisfaction through every aspect of their business.

Challenge

Perfect Fit, Zero Risk

Healthcare professionals invest significant time and money in their workwear, making the right fit crucial for both comfort and performance. Despite DOLAN's premium quality, potential customers were hesitant to purchase without experiencing the product firsthand – a common challenge in the medical apparel industry.

Building a Valuable Customer Base

As a brand committed to quality over discounting, DOLAN needed an innovative way to:

• Attract high-value customers without relying on margin-eroding promotions
• Build trust with first-time buyers
• Convert hesitant shoppers into loyal advocates
• Maintain healthy profit margins while growing market share

Digital Growth Barriers

With healthcare professionals increasingly shopping online, DOLAN faced the challenge of replicating the in-store try-on experience in a digital environment. Traditional e-commerce models weren't adequately addressing customers' need to evaluate fit, comfort, and quality before purchase.

Solution

DOLAN partnered with TryNow to introduce a revolutionary Try Before You Buy program tailored to healthcare professionals' unique needs. 

Risk-Free Trial Experience

• Try up to 8 items at home for 7 days
• Test scrubs’ fit and quality at home
• Pay only for items they choose to keep

Through the program, shoppers could:

Try up to 8 items at home for 7 days.

Evaluate fit, comfort, and functionality during their daily routines.

Return items they didn’t love and pay only for what they kept.

DOLAN strategically placed the TryNow button on all product pages to maximize its impact. The brand also created a dedicated TryNow collection page for marketing campaigns, making it easy for new shoppers to explore eligible products and participate in the program.

Strategic Implementation

DOLAN maximized the program’s impact through thoughtful integration:

Dedicated Collection Page

• Centralized hub for Try Before You Buy eligible products
• Educational content about the program
• Entry point for marketing campaigns
• Optimized for conversion

Product Page Integration

• Prominent Try Before You Buy button placement
• Clear program benefits messaging
• Seamless add-to-cart experience

Frictionless Checkout

• $0 upfront payment clearly displayed
• Transparent terms and conditions
• Streamlined return process

Through Try Before You Buy, DOLAN has found a sustainable way to grow their business while staying true to their core mission of providing healthcare professionals with the best-fitting scrubs in the market.