Today is the most exciting day in TryNow history. After a dedicated 2-year period of building with Shopify, we're ready to unveil our Shopify App that delivers on a dramatically better customer experience that drives incremental profit for your business. Thank you to our merchants who trust us with a key part of their growth strategy — your feedback has been our fuel. We work with the most customer-centric brands, and we, too, strive to be the most customer-centric partner our brands work with. Core to that ethos is listening to feedback and rapidly incorporating that into our product. That's how we spent our 2023.

1. 💬 You wanted TryNow fully integrated with Shopify Checkout.

👉 We worked with @Shopify for 2 years and were selected as their launch partner to power Try Before You Buy within the highest converting checkout in the world.

‍2. 💬 You told us our 2-week installation was too long.

👉 Jen set an audacious goal of a 10 minute, no-code installation, and we beat it… I can install the TryNow App in 180 seconds. ⚡

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3. 💬 You told us you wanted to target specific web visitors with TryNow.

👉 So we built TryLinks that enables brands to create targeted and high-converting entry points with two clicks.

‍4. 💬 You asked for control to rollout your Try Before You Buy program gradually and risk-free.

👉 So we developed TryNow Phased Rollouts allows you to start small and expand gradually.

‍5. 💬 You said we could improve our email comms with shoppers.

👉 So we poured through 5,547 survey responses, interviewed 100+ shoppers, and redesigned our communication flow to improve CSAT by 26%

‍6. 💬 You said you wanted direct integrations with returns providers.

👉 So we improved upon our existing infrastructure with a partnership with @Loop Returns, among others.

‍7. 💬 You requested a self-service dashboard to manage your program.

👉 So we built TryNow Insights to give you a real-time pulse on your program. More to come here.

8. 💬 You wanted enhanced functionality and faster installations with the TryNow button.

👉 So we've simplified the process with Button 2.0, utilizing app blocks for easy drag-and-drop implementation and automatic customization to match your brand standards by mirroring the "add to cart" button.

‍9. 💬 You asked to handle mixed carts more seamlessly.

👉 So we now charge for buy now items when the order is placed or fulfilled and kept TryNow items once the trial ends.

‍10. 💬 You asked to try us before you buy us.

👉 We now offer a 45-day free trial.

Thank you for your partnership and feedback. Keep it coming in 2024  🙌